PPP: OUGD402: Personal and Professional Practice

Three factors which lead to a effective design practice;

Appropriateness of response
Quality of Resolution
Meeting the Deadline

Appropriateness of Response

What is the problem? - What do you want to do? What do you need to do?
Who is the audience?
What is the context?
What is the method of delivery?

What is your rationale?

Rationale - What are you doing? Why are you doing it?

Are you concept, idea or research driven?
Are you audience, context or media driven?
Creative, ethical or commerical?
Hand-made, digital or lens-based?

2D - Width and hight
3D - Width, height and depth
4D - Width, height, depth and time (sequences)

Quality of Resolution

Depth of appropriate research
Breadth of initial ideas
Selection of potential solutions
Through visual development
Attention to detail
Clarity of presentation

Type and/or image?
Is the media the message?
Tone of voice
Try it, Test it, Make it better

Collaborate - The space between people working together is filled with conflict, friction, strife, exhilaration, delight and vast creativity.

Meeting the Deadline

Task 1

Q. What is your professional name and contact details?
A. Professional name: Anna Sergison
Blog: www.a-sergison1215.blogspot.co.uk
Email: as108600@gmail.co.uk

Q. What Five words best describe your design practice?
A.

Concept-driven
Media- driven
Hand-made
Creative
Minimalistic

Q. Five words best describe you as a person?
A.

Organised
Quiet
Creative
Perfectionist
Optimistic

Q. What are your five strongest design skills?
A.

Hand-rendered design
Creating concepts and ideas
Responding to feedback
Analysing research
Craft techniques

Q. What areas of Graphic Design Interest you the most?
A. I am particularly interested in the promotional aspect of Graphic Design, more specifically designing for product promotion as I like to have a specific purpose when designing.
As I also like to work with type and image together, I also enjoy the publication aspect of Graphic Design.

Q. What are your five favourite designers / design studios?
A.

Q. What makes them your favourite?
A. In Paul Rand and the work produced by KVGD, there is a particular emphasis on the concept of the design and both have use simplistic style to convey the message. Whereas in the work of Pattern Matters and Dustin K. Friesen there is an exploration of hand-rendered media and print techniques which is something I would like to achieve in my own design work

Q. What are your five favourite design blogs?
A.

Q. What five things do you want to be?
A.

Work within an agency
Be respected in the industry
Be a successful designer
Be a professional
Be Confident

Q. What five things do you need to do to achieve this?
A.

Improve my contribution to the group
Act Professionally; Meet deadline etc.
Improve quality of work
Professional behaviour

We were then put into groups of three and discussed our answers to the questions. These initial responses given to the set questions will form the basis of our next study task in which we are required to design and produce I 'Free Ad' for ourselves and the two other members of the group.

Restrictions