OUGD603: Extended Practice - Semester two, Briefs 3, 5, 6 & 7

Looking back over our first semester of the third year, I feel that some of the design work I produced was rushed and not up to the high standard I want for my portfolio. I struggled with balancing the creative aspect of design which I really enjoy with the contextual elements and extended writing piece I had to write which I found difficult.

Therefore I want to use this semester as an opportunity to be a creative as possible not only with the ideas and concept I devise but with the final outcomes themselves with the aim that I will have some design work which not only am I proud of but will be able to include in my portfolio.

Although I will have other commitments such as the YCN collaborative brief I am undertaking with Jane, group projects such as DBA and PPP branding etc. I feel like this semester I will will be able to concentrate on designing and being a creative as possible without the distraction of the CoP extended writing piece.

Three of the four briefs I set at the beginning of the year and will undertake during this semester are quite intense large scale briefs, however I think they will fit in well with the other projects I have got on such as YCN and DBA and the Google Doodle brief which I will set aside one day for will offer a nice break.

Similarly to what I did for semester one I began creating a checklist for each of the four briefs, including initial research I would need to undertake. This would aide my time management by meaning I would have at least started each brief, which I could then come back to at a later date.

# 3 AD Campaign

• Submission point: 22 / 5 / 2015
• 4 week brief

Look into existing tourism campaigns

Research

• How do you sell a city / country - possible tie in with DBA?
• What are the selling points of the UK - what are the famous landmarks etc.
• How can I americanise them in a 'tongue and cheek' way

Collect stock photos

Initial ideas for content of the campaign - What cities, landmarks etc. I want to include

What medium would be appropriate considering it would be a nationwide campaign?

# 5 Adidas Packaging

• Submission point: 22 / 5 / 2015
• 3 week brief

Research

• Adidas and their brand history
• Existing example of limited edition shoeboxes - how did they create a bespoke feel?
• Special edition artist / celeb / designer collections for Adidas - How has their design been applied in a variety of ways?

Look into possible nets

Contact a local adidas?

# 6 Google Doodle

• Submission point: 22 / 5 / 2015
• 1 day brief 

Research

• Obscure holidays - which ones do I want to design for, why?
• Look at existing Google Doodles - how do they interact with the audience? 

Experiment with interactivity, create storyboards etc?

Look at pitches and how I could realistically produce a professional pitch to a client

# 7 Zoo Giftshop Branding

• Submission point: 22 / 5 / 2015

Research

• Chester Zoo - it's history, collect photos etc.
• Analyse their existing branding - does it work? What could be improved?
• Think about what I trying to achieve with my own branding? What am I trying to communicate? Who is it aimed at? 

What would be appropriate to apply it to?