Friday, 1 March 2013

OUGD406: Design Practice 1 - Communication Is A Virus: 5-A-Day Critique (1/03/13)

As we only have one week left on the 'Communication is a Virus' brief, we were asked to attend a 'Progress Crit' in which we discussed our concept for the brief and our ideas and thoughts on how we would progress throughout the last week of the brief with our tutor and two other groups from our year group.

As a group we found the crit extremely useful as, currently although the promotional 'sticker-bombing' had worked in the sense that our Twitter page had over 120 followers, unfortunately we had had barely any participation from our followers in out campaign to post more interesting, inspiring tweets. 
The progress crit which we attended enabled us to receive feedback from our peers on possible solutions to this problem.


Taking inspiration from the strategy used by another group in the crit, our tutor urged us to use 'shock tactics' in the designs we produce in order to provoke an response from our target audience.
We therefore decided to use a series of 'bad' tweet which we found on Twitter within our poster designs to illustrate our point that the social media site is being abused, these posters would also give us the opportunity to be quite 'playful' and 'humorous' which I believe the target market would respond to.

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