As this was the final critique for the 'Communication Is A Virus' brief were asked to formally present our final concept for the brief, the content we included and the methods of delivery we chose to communicate this concept to the rest of the year group.
Overall I feel the presentation went well, as each member of the group made a contribution and we throughly explained our concept and the outcomes we had produced for the brief. However, it was suggested that the poster we produced could have been clearer about the message we were trying to communicate as several people thought that the celebrities in which we used as examples of bad tweets had actually tweeted us.
Self Evaluation
As a group what problem did you identify and why (In response to 5-A-Day / 10,000 Steps / Drink Tea)?
Our group was given the subject, 5-A-Day to which we were asked to provide a 'graphics response' to. Instead of focussing on the obvious interpretation of the phrase we decided as a group to think of the term more literally, for example other things we do five times a day.
We decided to focus on social media websites such as Facebook, Twitter and Instagram which we all agreed we used at least five times a day. We believed that social media websites would be a appropriate focus for our response as they have - quite quickly - become part of many peoples daily lifestyle and are something that is commonly abused or mis-used.
What methods did you use to gather your evidence to prove this was a problem and what forms did it take? (Categorise, your research using the terms primary, secondary, quantitative and qualitative)
Although we had already agreed as a group that social media websites were something that had become part of our daily routine we decided to create a tally of how many times we checked/visited any social media site on one given day as part of the primary research process. I, particularly found this process quite eye-opening as it showed me just how dependant I had become on social media as a form of communication. Pooling the results of the group also proved to me that this was the case with many students.
In terms of secondary research, we divided up three areas appropriate to our concept, which originally to create a self help app; Existing self help apps, books and websites; App and website layouts; Internet advertising techniques, placement, sizing etc.
The research we collected in these areas particularly Joe and Grace's research into self help app and websites gave us a better understanding of how serious 'internet addiction' is and the vast amount of material designed to help sufferers of the addiction.
What methods of research did you find useful and why?
In terms of appropriateness to our concept, I personally found the primary, quantitive research useful as enabled us to get an accurate and reliable representation of how big social media addiction has become. The process of producing a tally was also quite beneficial as made me realise how much I rely on social media myself.
What research could you have carried out that would have proved more useful?
In order to collect research which would give a more reliable representation of the amount of time that our target market of students use social media websites I believe we could have extended the primary research process.
How did you manage the workload as part of a group?
Throughout the three-week long brief, our group communication skills were good, as we kept each other up to date with what we were doing during Uni and communicated via a Facebook group outside of Uni hours.
This communication enabled us to manage the workload effectively as a group, particularly during the research aspect of the design process in which member of the group was given a separate relevant areas of research to collect.
Throughout the initial idea generation aspect we managed the workload as a group by each producing several ideas for stickers, posters etc. which we then could pool together and choose our final outcome.
We felt this would be more beneficial than designing all the design work as a group as it would enable us to produce lots of designs quickly which was necessary so we could start the promotional side of the campaign as quickly as possible.
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