OUGD503: Responsive - Uber Critique

As this was the final point of contact for the first half of the responsive module before collaborative practice began, we were asked to bring along all the work we had produced for the various live and competition briefs for a 'uber crit'.

The feedback from the crit would ideally give us some final amendments to consider for the various briefs before the work was submitted to them formally. As well as the quality of the design itself we were also given feedback on how the work was presented through design boards.

So far I had worked on three competition brief for the responsive module, one significant brief for The Body Shop and two small briefs for the 'Love Your Body' Campaign and Secret 7" therefore I brought design boards which demonstrated the brief, concept and final outcomes for each of these briefs as well as questions which were specific areas I wanted to receive feedback on.

Overall I am extremely pleased with the feedback I received on the work that I presented, which was mainly positive and gave constructive suggestions on how the outcomes could be developed further before I submitted my work to D&AD.

One of the main concerns I had with the outcome I had produced for The Body Shop was whether the online campaign would actually work and be beneficial for the social campaign I had devised, I was reassured by the feedback that it was a strong concept which is appropriate for the target audience.

Although at this stage I had not quite finished the final outcomes for the Secret 7" brief, I brought along my concept board and a range of thumbnails of possible designs. From this the feedback I received was that my concept of using imagery of a 'cocktail' to represent the cocktail grounds for divorce as mentioned in the song was clever, therefore I will now begin producing this idea on Illustrator.

Following in the critique, we were briefed on the second half of the module which is 'collaborative practice' in which we are required to work with a partner on a D&AD or YCN brief. Once we had chosen our creative partner we were asked to choose three briefs to work with in our first session back and to fill in a brief questionnaire about our chosen partner.