PPP: OUGD402: Personal and Professional Practice

During the 'What is Graphic Design For?' presentation we were given as part of the Personal and Professional Practice Module we learnt about specific areas of Graphic Design such as; Information and Way Finding, Publishing and Editorial, Branding and Identify, Product and Packaging, Retail and Promotion.

INFORMATION AND WAY FINDING

Structure
Data
Figures
Facts
Info graphics - Dull information, visually interesting

PUBLISHING AND EDITORIAL

Editorial - Magazine categories

Fashion
Music
Lifestyle
Health and Beauty
Current Affairs
Photograph
Technology
The Arts

Type and Image together
Across printed and digital media
Content, type, image, format and grid
Trend and template driven

Publishing

Fiction
Non-fiction
Travel
Biographies
Manuals
Children's Books
Education
Training
Reference
Languages

One off
Body copy

General Publication

Annual reports
Catalogues (Commercial)
Catalogues (Events)
Brochures
Instructional

Format: Stock, Media

Combining media
Book as format and product

BRANDING AND IDENTITY

Brand - Overall corporate image
Identity - Visual aspects that form part of the brand

Coca Cola - Brand, Identity and logo, 'dirty brand'
Innocent Smoothies - Pure, healthy, ethical and simplicity
Innocent smoothies are owned by Coca Cola

Product, Packaging, Print and Screen

PRODUCT AND PACKAGING

Fun
Calendars
Paper Products - Birthday cards
Gift Tags
Stationery
Wall paper

RETAIL AND PROMOTION

Tags
Bags
Signage
Exhibitions
Shops
Promotions

Task: 5 examples of websites / blogs that will help you to define; Information and Way Finding, Product and Packaging, Branding and Identity, Editorial and Publishing, Retail and Promotion.

- Write a brief statement defining your understanding of each of the design areas

INFORMATION AND WAY FINDING
Information is a collection of data, facts, figures and statistics and way finding is the process of creating something which is 'visually interesting' and could be understood by a wider audience. E.g. Info graphics which use simplistic pictograms to large amounts of information.

http://visual.ly

http://www.good.is/infographics

http://flowingdata.com/category/visualization/infographics/

http://killerinfographics.com

http://infographics.com

PUBLISHING AND EDITORIAL

Publishing is the process of production used to make information available to the general public, it refers to publications which use mainly body copy, such as books, annuals and brochures. Editorial refers to publications such as magazines which use type and image together.

http://acejet170.typepad.com/foundthings/penguin-books/

http://acejet170.typepad.com/foundthings/books/

http://danielgray.com/info/

http://www.vmagazine.com

http://www.oliverdaxenbichler.com/index.php?action=archives

BRANDING AND IDENTITY
Branding is the overall corporate image of a specific company. Whereas the identity is the visual aspects that form part of the brand and is associated with the identity such as the name, term or symbol.

http://www.davidairey.com/category/branding/

http://imjustcreative.com/blog/

http://www.aisleone.net

http://www.logodesignlove.com/category/identity

http://www.blackcoffee.com/blog/2010/09/10/brands-and-identity-me-vs-we/

PRODUCT AND PACKAGING
A product is defined as a result of labour or a process and can refer to anything that can be produced, The product would then be enclosed within packaging to prepare and protect the product for distribution and sale.

http://www.davidairey.com/category/packaging-design/

http://www.thedieline.com

http://wemadethis.typepad.com/we_made_this/product/

http://www.releasethechicken.com/?portfolio=product-packaging

http://www.smashingmagazine.com/2008/06/02/beautiful-and-expressive-packaging-design/

RETAIL AND PROMOTION

Retail refers to the sale of a product or service. Design aspects of the retail industry include bags, tags and signage. Promotion refers to a variety of techniques used to promote or market the product, a product is marketed to increase sales, create a brand identity and to introduce a new product to the market.

http://www.farfetch.com

http://www.pop-boutique.com

http://www.oxygenboutique.com

http://www.lunacyboutique.co.uk

http://www.net-a-porter.com

- Identify 10 examples of each discipline and 'categories' them by genre, audience, content, sector, budget and/or any appropriate method as discussed in your groups.

- Comment on the effectiveness of the examples with regards to content, format, function and media.

INFORMATION AND WAY FINDING